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Title Magic: It’s All About the Apostrophe
Hi. I’m Tara Lain and I write the Beautiful Boys of Romance. I’m so happy to be here to introduce you to my new paranormal novel, Winter’s Wolf. One of the things readers ask me about a lot is creating titles. Writers tend to either love or hate titles and I fall into the former category. You may know that in my day job I own an advertising and PR agency and I think of title creation a lot like writing an ad headline. It needs to point to the essence of the story while attracting and intriguing. In face, titles are so important to me that I seldom write much of a book before I have the title. Just as an ad could never be created without having the headline first, I have trouble writing a book until I know the title. It guides the story.
With all that said, I had a problem with the title of Winter’s Wolf. I originally called the book The Wolf Who Came Back. I liked the title, but the problem was that the wolf who comes back in the story is not my hero, it’s his father. When I mentioned this to my beta readers, they agreed that the title was misleading. I told them that I had been playing around with the hero’s name, Winter. One of my beta readers suggested Winter Wolf, which I agreed was wonderful, but there were already many books with that title. That’s when lightning struck. I went back to her and said, “What do you think of Winter’s Wolf?” She loved it! And so did all the other beta readers. The reason for that all-important apostrophe will be evident when you read the book. I hope you enjoy Winter’s Wolf! Be sure to enter to win on the Rafflecopter and thank you so much for stopping by!
Read Roberta’s review of Winter’s Wolf HERE!
You can find Tara at
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I read WINTER’S WOLF the other day, and it’s fantastic!
“Wolf in Gucci Loafers” is in my top 5 favourite reads – love this author!
Loved the excerpt! I’m reading Wolf in Gucci Loafers right now. Can’t wait to start Winter’s Wolf next.
I just started reading this and am loving it already!
Interesting blurb and excerpt. Thanks for the chance to win!